The Nod's InstagramEngagement

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thenodmag
The Nod

@thenodmag · 132.7K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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We will start with this profile.

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LowAverageGoodExcellent
348
Median Likes
4
Median Comments
29
Posts Analyzed
$250 – $1Kper sponsored post

Based on 132.7K followers · 0.27% engagement

Next step

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Snippet can use this instagram result for @thenodmag to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @thenodmag's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @thenodmag's instagram audience is a fit and ask for $250-$1K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Static Posts With Carousels

The current overall ER sits at 0.27%, far below the 1-2% mid-tier benchmark, and the Posts ER of 0.26% is the weakest format.

Details

Shifting feed content to carousels — which benchmark at 0.55% ER industry-wide — could more than double post-level engagement without requiring a follower growth strategy. An audit of the last 29 posts can identify which static images can be repurposed into 3-5 slide carousels with a strong hook on slide one to drive swipe-throughs.

Move 02

Fix the Like-to-Comment Ratio Urgently

A like/comment ratio of 246:1 against a median of only 4 comments per post signals near-zero conversational engagement, which is a red flag for the 73% of brands that prioritize engagement rate over follower count.

Details

Ending every caption with a single, specific question tied to the content topic lowers the barrier to comment — for example, a direct binary choice or a fill-in-the-blank prompt. Even moving median comments from 4 to 10 per post would meaningfully improve the comment signal and overall ER calculation.

Move 03

Double Down on Reels Immediately

The Reels ER of 0.38% already outperforms the Posts ER of 0.26% and is closer to the 0.52% industry carousel/Reels benchmark, making it the highest-performing format right now.

Details

Increasing Reels output as a share of the 29 analyzed posts — aiming for at least 50% of new content — provides the best internal lever to pull the blended 0.27% ER upward. Higher Reels engagement also directly supports brand deal value, since Reels command a 20-40% rate premium over standard feed posts, potentially pushing the per-post rate toward the upper end of the current $250-$1,000 range.

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The Nod's Instagram Engagement Rate: 0.27%