Convert Comments Into Conversation With CTAs
The like-to-comment ratio sits at 15.6:1, meaning comments are the engagement bottleneck — Nidhi J Chaudharyy is generating strong likes (median 21,728) but relatively fewer comments (median 1,228) per post.
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Adding a direct, specific question or poll sticker to every caption lowers the barrier for comment responses, since comment-driving content directly protects the 2.78% ER — already well above the 1-2% mid-tier benchmark. Even a 10% lift in median comments would meaningfully push the overall ER higher and strengthen positioning for brand deals, where 73% of brands prioritize engagement rate over follower count.
