Nick Shephard's InstagramEngagement

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thenickshephard
Nick Shephard

@thenickshephard · 22.6K followers

0.00%

Top 5% of creators your size

Your audience is 5x more engaged than average

$500-$2K per post

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LowAverageGoodExcellent
983
Median Likes
137
Median Comments
20
Posts Analyzed
$500 – $2Kper sponsored post

Based on 22.6K followers · 4.96% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @thenickshephard to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @thenickshephard's $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @thenickshephard's instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments Into Carousel Engagement Loops

Nick Shephard's like-to-comment ratio sits at 23.6:1, which means comments are already a relative strength — lean into formats that amplify discussion.

Details

Publish carousel posts with a deliberate open-ended question on the final slide, since carousels benchmark at 0.55% ER industry-wide, and pairing that format with their existing 4.96% account ER creates a compounding advantage. A simple call-to-action like 'swipe to the end and tell me which resonates' directly solicits the comment behavior that is already outperforming their median.

Move 02

Prioritize Reels to Expand Non-Follower Reach

With 22,557 followers Nick Shephard falls under the 50K threshold where Reels are confirmed to deliver higher reach than static posts, making them their highest-leverage distribution tool right now.

Details

Their posts ER of 5.2% already exceeds the micro-tier benchmark ceiling of 5%, so new reach from Reels will introduce their content to audiences primed to engage at above-average rates. Aim to publish at least 3 Reels per week and track whether median likes — currently 983 — climb within a 30-day window as a direct reach signal.

Move 03

Publish a Rate Card to Close Brand Deals Faster

Nick Shephard's estimated brand deal value is $500–$2,000 per post, and 73% of brands already prioritize engagement rate over follower count — their 4.96% ER is a strong selling point that belongs in a formal rate card.

Details

Creators with published rate cards close deals 40% faster, meaning formalizing their pricing directly accelerates revenue without requiring any follower growth. Structure their card around their base feed post rate, then apply the 20–40% Reels premium and note that usage rights add 25–50% on top, so brands see clear, justified pricing tiers from the start.

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Nick Shephard's Instagram Engagement Rate: 4.96%