Shift Posting Strategy Toward Reels
TNW's Reels are dramatically outperforming their static posts — 7.95% ER on Reels versus just 0.47% ER on standard posts.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and their own data proves this is already working for them. Aim to make Reels their primary format by replacing at least half of their current static post schedule with short-form video content to capitalize on that 7.95% performance.
