Shift Content Mix Toward Reels
Shan mon's Reels ER sits at 43.11% compared to just 1.32% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels ER for accounts of this size (225K followers) is dramatically outperforming feed content, the account should aim to publish Reels at 2-3x the frequency of static posts to lift the overall blended ER above the mid-tier benchmark of 1-2%.
