Karlee. The Mothers Diary .'s InstagramEngagement

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themothersdiary
Karlee. The Mothers Diary .

@themothersdiary · 2.3K followers

0.00%

Average for creators your size

$15-$40 per post

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LowAverageGoodExcellent
-1
Median Likes
36
Median Comments
20
Posts Analyzed
$15 – $40per sponsored post

Based on 2.3K followers · 1.52% engagement

Next step

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Snippet can use this instagram result for @themothersdiary to find brands, write emails, and help you close deals.

Your post rate

$15-$40

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @themothersdiary's $15-$40 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @themothersdiary's instagram audience is a fit and ask for $15-$40 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Reels Immediately

The current engagement rate of 1.52% sits well below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like Karlee.

Details

The Mothers Diary . at 2,309. Prioritize publishing at least 3 Reels per week over static posts, since industry benchmarks show Reels outperform static images in format-level engagement and deliver broader algorithmic distribution at this follower tier. Audit the last 20 posts and identify which were Reels versus static, then double down on whichever Reel topics generated the median 36 comments.

Move 02

Convert Comments Into Conversation Loops

The median comment count of 36.0 per post is a genuine strength and signals an audience willing to engage verbally, yet the like-to-comment ratio reads as 0.0:1, suggesting likes are critically underperforming relative to comments.

Details

End every caption with a single, direct question tied to the content theme to convert passive readers into active likers and repliers, which will push the overall ER closer to the 3.5% floor expected for nano creators. Responding to all 36 median comments within the first 60 minutes of posting also signals activity to the algorithm and can compound reach without any additional content spend.

Move 03

Build a Rate Card to Attract Brands

The estimated brand deal value of $15-$40 per post is currently at the low end, but 73% of brands prioritize engagement rate over follower count, meaning closing the gap between the 1.52% ER and the 3.5-8% nano benchmark directly increases negotiating power.

Details

Creators with a published rate card close deals 40% faster, so document current rates, note that Reels command a 20-40% premium over feed posts, and add a usage rights line item worth 25-50% on top of the base rate. Even at the current follower count of 2,309, a structured rate card positions the account as a professional and can push individual deal values above the $40 ceiling currently capping the account.

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Karlee. The Mothers Diary .'s Instagram Engagement Rate: 1.52%