Shift Posting Strategy Entirely to Reels
Niki J's Reels are generating a 1.32% engagement rate compared to their overall account ER of just 0.01% — that is a dramatic performance gap that signals Reels are their only format currently resonating with their audience.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, which applies directly to their 32,966 followers. Commit to posting exclusively Reels for the next 30 days and track whether their overall account ER begins closing the gap toward the 2.5-5% micro-tier benchmark.
