Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 21.28% ER on Reels versus just 0.49% ER on posts, against a mid-tier benchmark of 1-2% overall.
Details
Aim to convert at least 70% of their upcoming content calendar to Reels to capitalize on this gap and pull their overall account ER closer to the 1-2% benchmark for their 793K follower tier.
