Double Down on Reels Production
Their Reels are already outperforming their overall content mix at 1.26% ER versus their account-wide 0.73% ER โ a 73% relative lift.
Details
With 8.18M followers, shifting their posting calendar to prioritize Reels over static posts could meaningfully close the gap toward the 1-2% mid-tier benchmark, and Reels command a 20-40% rate premium in brand deals, directly increasing their $5,000-$25,000 per post valuation.
