Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 45.48% ER versus 2.74% for regular posts — which is a signal that cannot be ignored.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Shouvik | The MBA Dada is at 28,314), prioritizing Reels in the posting cadence is the single highest-leverage move available. Aim to replace at least half of the current static post slots with Reels to compound that reach advantage and push the overall account ER above the 2.5–5% micro-tier benchmark the account is currently sitting at the lower end of.
