Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 8.68% ER versus 0.72% for posts — yet the overall account ER sits at just 0.82%, well below the 2.5-5% benchmark for micro creators.
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Since industry data confirms Reels get higher reach for accounts under 50K followers, prioritizing Reels in the content calendar is the single fastest lever to close the gap with the tier benchmark. Jenna | The Hungry Traveler✈️🍋 should aim to make at least 60-70% of the next 10 uploads Reels to compound that 8.68% ER signal with the algorithm.
