the houseplant librarian's InstagramEngagement

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thehouseplantlibrarian
the houseplant librarian

@thehouseplantlibrarian · 2.9K followers

0.00%

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142
Median Likes
6
Median Comments
20
Posts Analyzed
$25$75per sponsored post

Based on 2.9K followers · 5.19% engagement

Next step

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Snippet can use this instagram result for @thehouseplantlibrarian to find brands, write emails, and help you close deals.

Your post rate

$25-$75

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Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @thehouseplantlibrarian's $25-$75 post rate so brands know what to pay.

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First message

I'd show brands why @thehouseplantlibrarian's instagram audience is a fit and ask for $25-$75 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Boost Comments to Balance the Ratio

The like/comment ratio is 47.4:1 (142 median likes vs.

Details

just 6 median comments), which is heavily skewed toward passive engagement. Since 73% of brands prioritize engagement rate over follower count, the houseplant librarian should end every caption with a direct question about plant care struggles or preferences to push comments closer to a healthier ratio and lift the overall 5.15% post ER.

Move 02

Prioritize Reels for Reach at This Size

At 2,852 followers, the account is in the sub-50K range where Reels get higher reach, yet Reels also carry a 20-40% rate premium over static posts.

Details

Shifting a larger share of the content mix to Reels will capture both the reach advantage and the pricing upside, especially since the current 5.19% ER already beats the nano benchmark's 3.5-8% midpoint and shows an engaged audience ready to watch more video.

Move 03

Lean Into Carousels Over Static Posts

Industry data shows carousels average 0.55% ER versus 0.45% for static images, and the account's 5.19% ER (well above nano benchmarks) suggests the audience is primed for deeper engagement.

Details

Converting single-image plant showcases into multi-slide carousels (e.g., before/after growth, care-step breakdowns) will drive more swipes and comments, pushing the median comment count above 6.

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the houseplant librarian's Instagram Engagement Rate: 5.19%