Shift Posting Mix Toward Reels
The current engagement rate of 1.22% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers, which includes the 41,444 followers of Hrithika | Dark Skin Makeup.
Details
Aim to make at least 50% of the next 20 posts Reels, then compare the resulting ER against the current Posts ER of 1.23% to measure the lift directly.
