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@thehardmanway · 442.9K followers
Top 20% of creators your size
Your audience is 2x more engaged than average
Based on 442.9K followers · 1.89% engagement
Next step
Snippet can use this instagram result for @thehardmanway to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @thehardmanway's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @thehardmanway's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Buddy Family's Reels are already outperforming their overall account ER — 2.38% vs.
Details
1.89% — meaning Reels are their highest-converting format right now. Aim to make at least 50% of their next 10 posts Reels to capitalize on that gap and push their blended ER closer to the top of the mid-tier benchmark range of 1-2%. Track whether increasing Reels frequency moves their median likes above the current 8,299 baseline within 30 days.
The Buddy Family's like/comment ratio of 136.3:1 against a median of only 89 comments per post signals that their audience is passively consuming rather than actively conversing.
Details
Add a single, direct question or a forced-choice prompt (e.g., 'Option A or Option B — drop it below') in every caption to drive comment volume up, since comments weight more heavily in Instagram's algorithm than likes. Even a 50% lift in comments — from 89 to ~134 per post — would meaningfully improve their engagement signal without needing new followers.
The Buddy Family's current estimated brand deal value sits at $1,000-$5,000 per post, and with 73% of brands prioritizing engagement rate over follower count, their above-benchmark ER of 1.89% is a genuine selling point they should be leading with.
Details
Creators with a published rate card close deals 40% faster — build one that anchors their feed post rate at the $10-25 per 1,000 followers standard (putting them at $4,429-$11,073 based on their 442,922 followers) and adds a 20-40% premium line item for Reels, making their pricing transparent and defensible.
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