The Gift Studio's InstagramEngagement

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thegiftstudioofficial
The Gift Studio

@thegiftstudioofficial · 43.0K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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LowAverageGoodExcellent
21
Median Likes
1
Median Comments
20
Posts Analyzed
$60 – $250per sponsored post

Based on 43.0K followers · 0.05% engagement

Next step

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Snippet can use this instagram result for @thegiftstudioofficial to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @thegiftstudioofficial's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @thegiftstudioofficial's instagram audience is a fit and ask for $60-$250 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Static Posts With Reels Immediately

The current engagement rate is 0.05% — roughly 50x below the 2.5-5% benchmark for micro accounts of this size (42,993 followers).

Details

Reels get higher reach for accounts under 50K followers and command a 20-40% ER premium over static images, making them the fastest lever to close that gap. The Gift Studio should commit to posting at least 3 Reels per week for the next 30 days and track whether median likes climb above the current baseline of 20.5.

Move 02

Fix The Dead Comment Section Now

The like-to-comment ratio is 737:1 and the median comment count is just 0.5, signaling that the audience is not being prompted to respond.

Details

End every caption with a direct, single-answer question tied to the gift niche — for example, 'Tag someone who needs this' or 'Comment the occasion you'd use this for' — to create a low-friction reason to engage. Even moving median comments from 0.5 to 5 would meaningfully improve the overall 0.05% engagement rate and make the profile more attractive to the 73% of brands that prioritize engagement rate over follower count.

Move 03

Switch To Carousel Posts For Feed Content

Among feed formats, carousels benchmark at a 0.55% engagement rate — the highest of any static format and above the 0.45% average for single static images.

Details

Given median likes are only 20.5 across 20 posts analyzed, restructuring product showcases or gift guides into multi-slide carousels gives each post more swipe interactions, which Instagram's algorithm counts as engagement signals. The Gift Studio should aim to convert at least half of planned static posts into carousels to stack format advantages while the Reels audience grows.

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The Gift Studio's Instagram Engagement Rate: 0.05%