Prioritize High-Performing Feed Formats
Feed posts for Rebecca Hughes | Textile Artist generate a 4.77% ER compared with 0.14% for Reels, so feed content should be the primary engagement format while testing Reels separately.
Details
Build carousel posts around one clear topic and prompt, then compare results against the industry benchmarks of 0.55% for carousels, 0.45% for static images, and 0.52% for Reels.
