Convert Comments With Direct Reply Prompts
The like-to-comment ratio is 386.6:1, meaning the 40,931 median likes are generating only ~104 comments per post — a significant imbalance that signals passive consumption over active conversation.
Details
End every caption with a single, specific question tied to the post content to lower the friction of commenting. Closing this gap is critical because 73% of brands prioritize engagement rate over follower count, and comment volume is a key signal of authentic audience connection.
