Close the Engagement Gap Immediately
The account's ER sits at -0.07%, far below the nano-tier benchmark of 3.5-8%, and median likes (-1.0) and comments (0.0) show near-zero interaction across the last 20 posts.
Details
An audit of posting times and captions is recommended to identify why engagement has gone negative, since even reaching the low end of the nano benchmark (3.5%) would require a fundamental reset of the content strategy.
