Shift Content Mix Toward Carousels
The last 20 posts average a 4.6% ER, already above the nano benchmark of 3.5-8%, but carousels post the highest format ER industry-wide at 0.55% vs 0.52% for Reels and 0.45% for static images.
Details
Test replacing 2-3 static posts per month with carousels to push the median 298 likes and 59 comments higher and edge toward the top of the tier's range.
