Shift Feed Strategy Toward Reels
Comet's Reels are already outperforming static posts with a 2.02% ER versus 1.61% for standard posts — lean into this gap by increasing Reels output to at least 60% of the posting schedule.
Details
Given 417,128 followers and a mid-tier benchmark of 1-2% ER, the Reels are already pushing the upper ceiling of the tier, meaning more Reels volume directly protects and grows the overall 1.9% account ER.
