Shift Feed Strategy Toward Reels
Roshni Bhatia's Reels are already outperforming their overall posts ER by nearly 3x — 1.1% versus 0.41% — yet their account average is dragged down by lower-performing static content.
Details
Prioritize publishing Reels as their primary format to push their overall ER closer to the mid-tier benchmark of 1-2%, which would meaningfully increase their estimated brand deal value beyond the current $500-$2,000 ceiling.
