Replace Static Posts With Reels
Cardinal Realty Group's Reels are already outperforming their Posts ER (0.75% vs 0.63%), yet their account sits far below the nano-tier benchmark of 3.5-8%.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, shifting their content calendar to prioritize Reels over static images — which benchmark at just 0.45% ER — is their fastest lever to close that gap. Aim to make at least 60% of their next 10 posts Reels showcasing property walkthroughs, market tips, or local neighborhood highlights.
