Double Down on Reels Immediately
Akshat Kharbanda's Reels are outperforming static posts by nearly 2x — 5.53% ER versus 2.92% for posts — and at 5,317 followers the account sits in the nano tier where Reels are proven to generate higher reach for accounts under 50K.
Details
The content calendar should prioritize Reels as the primary format, aiming for at least 60% of new uploads to be Reels until the overall account ER climbs closer to the nano benchmark floor of 3.5%.
