Shift Primary Format to Reels
The current engagement rate of 0.74% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to drive higher reach for accounts under 50,000 followers like The Burger Shop at 23,905.
Details
Prioritize publishing Reels as the primary content format — short podcast clips, behind-the-scenes moments, or guest highlights — to maximize algorithmic distribution and close the gap toward the micro-tier average.
