Shift Feed Strategy Toward Reels
Jahanvi Tiwari's Reels are dramatically outperforming their static posts — 88.7% ER versus 4.9% ER on standard posts — meaning Reels are their highest-leverage content format by a wide margin.
Details
Aim to convert at least 50% of their upcoming content calendar to Reels to maximize algorithmic reach and compound their already-excellent 5.21% overall engagement rate. Prioritize Reels for any brand partnership deliverables as well, since they command a 20-40% rate premium over standard feed posts.
