Shift Posting Strategy Toward Reels
Austin Halls' Reels are already outperforming their overall content at a 0.38% ER versus their account-wide 0.07% ER — that's more than 5x the engagement on the same audience.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their account sits at 26,386 followers, prioritizing Reels in their content mix is the single fastest lever to close the gap toward the 2.5-5% micro-tier benchmark.
