Shift Budget Toward Carousel Posts
Lauren's Reels are underperforming at 0.61% ER compared to their overall account ER of 0.87%, and industry benchmarks show carousels lead all formats at 0.55% average ER — meaning their non-Reel content is already outpacing the carousel benchmark.
Details
Audit Lauren's last 22 posts and identify which formats are driving their 0.87% average, then deliberately increase carousel frequency to capitalize on the format that historically drives the highest engagement rates. Aim to make at least 50% of Lauren's next 10 posts carousels and track whether median likes climb above their current 114.5 baseline.
