Prioritize High-Performing Reels
Reels have a 148.3% ER versus 11.35% for posts, so Reels should be the primary format for the next Instagram content tests.
Details
With 2,356 followers, aspen randall ♡ is below the 50K threshold where industry benchmarks show Reels typically receive higher reach; repurpose strong post ideas as Reels and compare results against the 269-like and 24.5-comment medians.
