Double Down on Reels Immediately
Arjit Mathur's Reels are performing at 1.63% ER versus their overall 0.65% ER — that is a 2.5x performance gap they are not fully exploiting.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers (they are at 49,800), shifting at least 60% of their posting schedule to Reels is the single fastest lever to close the gap between their current 0.65% and the 2.5-5% micro-tier benchmark.
