Shift Posting Mix Toward Carousels
Their current engagement rate of 0.93% sits just below the mid-tier benchmark floor of 1-2%, and carousel posts lead all content formats with a 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Audit their last 20 posts and identify how many are static images — replace at least half of future static posts with carousels to incrementally push their ER closer to the 1% threshold and improve their standing with brands, since 73% of them prioritize engagement rate over follower count.
