Shift Feed Strategy Toward Reels
Their Reels are generating a 37.05% engagement rate compared to just 1.15% on static posts — a 32x performance gap that demands a content calendar overhaul.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their account sits at 61,257 followers in a tier where the average ER benchmark is 2.5-5%, leaning into Reels is their fastest path to closing that gap. Aim to publish at least 3 Reels for every 1 static post to let the algorithm amplify their strongest-performing format.
