The Sober Show's InstagramEngagement

Details

Prioritize static posts or carousels for their highest-value content, and use Reels primarily for discovery and reach, since industry data confirms Reels get higher reach for accounts under 50K followers. A practical split to test: 3 posts per week with 2 Reels, tracking whether overall engagement rate climbs closer to the 8% ceiling for their nano tier.

Details

End every caption with a single, low-friction question directly tied to sobriety or their content theme — something answerable in one sentence — to convert even a fraction of their 65 median likes into comments. Doubling their median comments from 2 to 4 would meaningfully improve their engagement signal and help push their 3.82% ER toward the upper end of the nano benchmark range of 3.5–8%.

Details

The Sober Show's estimated brand deal value is $25–$75 per post, but they can anchor higher by building a rate card that includes a Reels premium (industry standard: 20–40% above feed post rates) and a usage rights add-on (25–50% uplift). Creators with published rate cards close deals 40% faster, so formalizing even a one-page document with three tiers puts them ahead of most nano creators competing for the same budgets.