Shift Budget Toward Posts Over Reels
The Posts ER of 1.77% is nearly double the Reels ER of 0.98%, meaning static posts and carousels are significantly outperforming video content right now.
Details
Prioritize publishing at least 2 posts for every 1 Reel until the Reels ER climbs closer to the Posts ER baseline. Audit the last 5 Reels to identify whether hook length, caption depth, or posting time may be suppressing early engagement signals.
