Shift Primary Content Format To Reels
Runners Diary Podcast's current engagement rate of 0.82% sits well below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like Runners Diary Podcast's at 7,541.
Details
Commit to posting at least 3 Reels per week — repurpose Runners Diary Podcast's podcast audio into short-form video clips with captions and running visuals to immediately tap into Instagram's algorithmic reach advantage for this format.
