Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — 19.24% ER versus 1.61% for feed posts — yet only 22 posts have been analyzed, suggesting Reels may not be their dominant format yet.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, which directly applies to their 15,365 follower count. Aim to publish at least 3 Reels for every 1 static post to consistently leverage that 19.24% ER and push their overall account ER closer to the 2.5-5% micro-tier benchmark they are currently falling short of at 1.84%.
