Shift Budget Toward Posts Over Reels
Chirag Pugalia's Posts are outperforming their Reels by a meaningful margin — 7.94% ER vs.
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6.61% ER — suggesting their audience responds more strongly to static or carousel formats. Since industry benchmarks show carousels average 0.55% ER and they are beating that by over 14x, doubling down on carousel posts with strong swipe-through hooks could push their overall 7.23% account ER even higher. Aim to publish at least 2 carousel posts per week and track whether median likes climb above their current 109.5 baseline.
