Shift Content Mix Toward Reels
The Reels ER (3.37%) is 4.8x higher than the Posts ER (0.7%) and already beats the industry Reels benchmark of 0.52%.
Details
Given this gap, moving a larger share of the content calendar to Reels format should lift the blended account ER, which currently sits at 0.83% versus the 2.5-5% micro-tier benchmark.
