Close the Micro-Tier Engagement Gap
The ER sits at 0.99%, well below the 2.5-5% average for micro-tier accounts (10K-100K followers) per industry benchmarks.
Details
Since 73% of brands prioritize ER over follower count, closing even half this gap would materially improve Marc Le's $125-$500 brand deal positioning. Audit the last 20 posts for low-performing formats and replace them with the highest-ER format available (carousels at 0.55% benchmark ER) to start narrowing the gap.
