Convert Static Posts to Carousels
The current engagement rate of 4.71% already outperforms the micro-tier benchmark of 2.5-5%, but shifting more content to carousels can push it higher — industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.45% for static images.
Details
An audit of the last 20 posts can identify any single-image educational or consulting content that can be reformatted into multi-slide carousels to extract more swipe-through engagement. This is especially impactful given the median like count of 1,087.5, as carousels tend to drive repeat views and saves that compound reach.
