Shift Content Mix Toward Reels
The Reels ER of 3.06% is nearly double the static Posts ER of 1.61% and far above the industry benchmark of 0.52% for Reels.
Details
Since the account is already outperforming the format benchmark, increasing Reels frequency relative to static posts could pull the overall 1.63% ER toward the top of the mid-tier range and beyond the 1-2% benchmark for the 234,806-follower bracket.
