Convert Comments With Carousel Call-to-Actions
The like-to-comment ratio is 63.4:1, meaning comments are the scarcest engagement signal — yet comments weigh heavily in Instagram's algorithm.
Details
Since industry benchmarks show carousels average a 0.55% ER versus 0.52% for Reels, shift at least 2 posts per week to multi-slide carousels that end with a direct question or poll prompt to actively solicit comment responses and close that ratio gap.
