Shift More Budget Toward Carousel Posts
The 25th Hour ®'s Posts ER sits at 8.36%, outperforming The 25th Hour ®'s Reels ER of 6.61% — a 1.75-point gap that signals their audience responds more strongly to static or carousel formats.
Details
Since industry benchmarks show carousels lead all formats in engagement, doubling down on carousel posts (aim for at least 60% of their feed content) can protect and extend their already-excellent 8.1% overall ER. Audit their last 29 posts and identify which carousel topics drove the most comments, then replicate those themes consistently.
