Shift Feed Strategy Toward Reels
Aditi Shrestha's Reels are outperforming static posts by a significant margin — 7.2% ER versus 2.2% ER on posts — meaning Reels drive over 3x the engagement per piece of content.
Details
Converting at least 50% of upcoming feed content into Reels will capitalize on this gap and push the overall account ER closer to the Reels benchmark of 7.2%, well above the 1-2% mid-tier average.
