Prioritize Reels With Strong Hooks
Reels generate a 24.75% ER for Kate's 1,190-follower Instagram account, compared with 0.29% for posts, making Reels the primary discovery format.
Details
Because 1,190 followers is below 50K and industry benchmarks show Reels achieve higher reach for accounts under 50K, the main payoff or topic promise should be placed in the opening frame.
