Move 01

Shift Posts Budget Toward Carousels

Static posts are likely dragging down the overall 3.67% ER, since industry benchmarks show carousels outperform static images (0.55% vs 0.45% average ER).

Details

With 26 posts analyzed, even replacing 4-5 static posts per month with carousel formats — such as training breakdowns, race recaps, or gear comparisons — gives the algorithm more swipe interactions to reward, directly pushing the engagement rate closer to the upper end of the nano benchmark range of 3.5-8%.

Move 02

Add Direct Questions to Lift Comments

A like-to-comment ratio of 24.3:1 against a median of only 2.5 comments per post signals that followers are passively liking but not conversing — a pattern that suppresses algorithmic distribution.

Details

End every caption with a single, specific question tied to the post content, such as 'What's your current weekly mileage?' or 'Have you run this route?', to convert even a fraction of the median 101 likes into comments and close that ratio gap.

Move 03

Post More Reels to Maximize Reach

Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and That Running Club at 2,822 followers sits squarely in that high-opportunity zone.

Details

The Reels ER of 3.1% is currently trailing the Posts ER of 3.86%, which suggests the Reels content or posting cadence needs refinement — focus on short, high-energy running clips under 30 seconds with on-screen text hooks in the first 2 seconds to drive completions and close that 0.76 percentage point gap.

That Running Club's InstagramEngagement

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What to fix next

Shift Posts Budget Toward Carousels

Add Direct Questions to Lift Comments

Post More Reels to Maximize Reach

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