Shift Feed Strategy Toward Reels
Bharat Ahlawat's Reels are dramatically outperforming their overall account with a 195.3% ER compared to their posts ER of just 0.49%, which sits well below the 1-2% mid-tier benchmark.
Details
Prioritize publishing Reels as their primary content format for at least 3 out of every 5 posts to capitalize on that outsized reach and engagement. Industry benchmarks confirm Reels command a 20-40% premium in brand deals, meaning this shift also directly increases their earning potential beyond the current $500-$2,000 per post estimate.
