Shift Content Mix Toward Reels
Deepti Mallik's Reels ER sits at 15.89% compared to just 0.69% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since the overall ER of 0.73% is being dragged down by static content, increasing Reels frequency (even to 3-4x/week) should lift the blended ER closer to or above the mid-tier benchmark of 1-2%.
