Shift Feed Strategy Toward Reels
Thane Live's Reels are dramatically outperforming their static posts — 32.13% ER versus 0.44% for standard posts — yet only 21 posts were analyzed with a blended account ER of just 0.46%, well below the 1-2% mid-tier benchmark.
Details
Prioritize publishing Reels as their primary content format to pull their overall account ER closer to the industry standard and increase algorithmic reach. Aim to make at least 60-70% of their new content Reels to capitalize on that 32.13% engagement signal.
