Prioritize Reels Over Static Posts
Thaha Hasoon's Reels ER sits at 9.78% versus 5.05% for standard Posts, nearly double the engagement rate.
Details
Shifting the content calendar to publish more Reels weekly is recommended, since this format is clearly outperforming static/carousel content and driving the overall 6.2% ER well above the mid-tier benchmark of 1-2%.
