Replace Reels With More Carousel Posts
Tricia Gosingtian's Reels are underperforming at a 0.2% ER — less than half their Posts ER of 0.57% and well below the industry benchmark of 0.52% for Reels.
Details
Carousels benchmark at 0.55% ER, which aligns more closely with their stronger Posts performance, so shifting their content mix toward carousels gives Tricia Gosingtian the best chance of closing the gap toward the mid-tier benchmark of 1-2%. Aim to replace at least 2 out of every 3 Reels Tricia Gosingtian currently publishes with carousel posts and monitor whether median likes climb above their current 848.
